The Essential Persona Lifecycle: Your Guide to Building and Using Personas

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Essential Persona Lifecycle: Your Guide to Building and Using Personas (Electronic book text)

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Adlin & Pruitt, The Essential Persona Lifecycle: Your Guide to Building and Using Personas, 1e

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Institutional Subscription. Free Shipping Free global shipping No minimum order. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one.

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Practical and immediately applicable how-to reference guide for building and using personas — from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle , as a quick, at your fingertips companion. About the Authors Chapter 1 What are personas? Introduction Why a persona lifecycle? Why another persona lifecycle book? What additional materials will I find in the original persona lifecycle book?

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Chapter 2 The five phases of the persona lifecycle Introduction The persona lifecycle encourages and supports user-centered design Chapter 3 Persona family planning What is family planning for personas? Organizational introspection: Are personas right for your project? Step 1. Build a core team Step 2. Identify goals Step 3. Create an action plan Step 4. Get your hands on some data Get ready for conception and gestation!

Chapter 4 Persona conception and gestation What is the conception and gestation process for personas? The six-step conception and gestation process How long does the conception and gestation process take? How many personas should you create? Persona conception: Steps 1, 2, and 3 Persona gestation: Steps 4, 5, and 6 How to know you are ready for birth and maturation Summary Chapter 5 Persona birth and maturation What is birth and maturation for personas?